This guide is designed to help you find new ideas for growth, experiment with your ideas, fail, and succeed fast!

By following the steps in this guide, you will have a clear action plan for the next 3-6 weeks to enhance your marketing efforts and drive growth🚀

You can do the steps alone or together with your team!

⛵️ Exercise 1 - Sailing

Step 1: Think of these 3 key metrics

• Acquisition: How are we attracting new users?
• Activation: What is the first key action we want users to take?
• Retention: What makes users return to our product?

Step 2: Choose one key metric for your current stage and write down a list of:

• List 1: What is pushing us forward? Write down everything that works at your company now.
• List 2: What is holding us back? Write down everything that’s not currently working.

💡Acquisition is more important for early-stage companies while activation and retention — for growth-stage companies.

Example:

🌪️ Exercise 2 — Finding opportunities

This exercise focuses on transforming the identified challenges into opportunities for growth. We will brainstorm ideas for content and growth experiments that can be tested.